Jim Beam introduces its newest specialty whiskey, Devil’s Cut —absorbed liquor sweated out of oak storage casks — on Tuesday, July 19th, at a “progressive launch party” hosted by Reserve 101 and House of Blues in Houston’s EaDo (East Downtown) Entertainment District.

Whiskey makers call spirits lost to evaporation the “Angel’s Share,” but even when the barrel’s empty, there’s Bourbon left behind that has been absorbed by its oak aging cask.  Jim Beam has developed a proprietary twist on an old technique: barrel-sweating with heat, water and agitation to extract what they’ve named the “Devil’s Cut.”  The six-year-old 90-proof Bourbon has an extra-woody, heavier-on-the-tannins, unique flavor profile.

For Houston’s product launch, Jim Beam and Spec’s have chosen Reserve 101 and House of Blues, located across the street from one another on Caroline and Dallas.  Sample Devil’s Cut at Reserve 101’s First-Pour Happy Hour from 6 p.m.-8 p.m., followed by the Launch Event with live entertainment at House of Blues from 8 p.m.-midnight; then it’s back to Reserve 101 for a Nightcap After Party till 2 a.m.

“With over 180 premium brands in stock, Reserve 101 has the best whiskey selection in the region.   That’s why we’re proud to be part of the launch celebration for Jim Beam’s Devil’s Cut Bourbon,” said Reserve 101 co-owner and whiskey expert Mike Raymond.  “Devil’s Cut is an example of the experimentation that’s going on throughout the distilling industry, employing old techniques and new science to produce unique products for today’s whiskey drinker.”

In addition to its unique whiskey collection, Reserve 101 serves other spirits, including beer, wine, Signature Cocktails and special infusions made from steeping organic material such as apples, peaches, peppers and spices in liquor to create new taste sensations.
Reserve 101 is open seven days a week and hosts complimentary tastings most Tuesdays at 6:30 p.m., for which participants may register at: http://reserve101.com/whiskey-tastings-houston.

“Happy Hour,” with dollar-off beers and wines and half-price Signature Cocktails, runs from 2 p.m. to 6 p.m., Monday through Friday with specials just about every day of the week.

More information about Reserve 101 and whiskeys is available by contacting This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

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