February 2010 - Monthly Feature - Johnnie Walker

Single Malt Whiskey

Red Label®

FULL OF CHARACTER

A versatile, vibrant whisky. It’s perfect for mixing – a quality not many other whiskies can boast of without losing character. Johnnie Walker Red Label is the world’s best-selling Scotch whisky. It’s renowned for its bold, characterful taste – balanced to shine through even when mixed. It’s a flavor the Walker family has never compromised on. The Walker family used their encyclopedic knowledge of Scotland’s malts to create a blend with universal appeal. The result? Red Label became the world’s favorite whisky, a position it still holds today. Developed for an export market with a taste for long, refreshing drinks, it’s the label that built the Walker empire, and the brand that defined the whisky business.

Blue Label®

RARE AND EXCLUSIVE

Johnnie Walker Blue Label is the pinnacle whisky of the Striding Man Society® – it is the epitome of blending. Created to reflect the style of whiskies in the early 19th century, it’s created using some of our rarest casks from the Johnnie Walker stocks, the largest in the world. The casks are hand-selected and set aside for their exceptional quality, character and flavor. The character of Blue Label is truly unique; it is complex, powerful, incredibly smooth and retains the Johnnie Walker signature smokiness. King George V from Blue Label was created to celebrate the Royal Warrant given to the Walker family in 1934 to mark their exceptional quality. This blend includes Port Ellen™, a highly prized malt whose distillery no longer exists. The John Walker is the most recent addition, created as a tribute to our founder. Hand-crafted in single barrel batches of only 330 bottles, it’s an exceptionally rare blend of 9 whiskies, including those from Glen Albyn™ and Cambus™ distilleries. It’s presented in a unique, individually numbered Baccarat crystal decanter – handblown, polished and engraved by one of only three Master Craftsmen in the world.

Black Label®

FULL OF CHARACTER

With its origins in the 1870s Old Special Whisky, Johnnie Walker Black Label became simply “Black Label” in 1909. In 2009, the year of its 100th Anniversary celebration, Johnnie Walker Black Label is regarded by experts as the ultimate Scotch deluxe whisky, the benchmark by which all others are measured.
Each bottle of Johnnie Walker Black Label is two decades in the planning, draws whisky from the finest distilleries across Scotland and is aged in the finest whisky casks. Each whisky is matured in a slightly different way, due to the intricacies of wood, climate and location. The Master Blender’s skill is in blending these whiskies together to create a whisky with an extraordinary range of flavor.
A continued focus on quality and style has resulted in Johnnie Walker Black Label earning numerous awards. Today the blend remains as rich and smooth as it was when John Walker’s son and grandson were Master Blenders. It has been called “a masterpiece, the Michelangelo’s David of the blender’s art, the very best in its category” – Charles Maclean, whisky writer, and “the Savoy, the Everest of deluxe whiskies” – Jim Murray, author of Whisky Bible.
Black Label retains the authenticity of its creator and currently outsells every other deluxe blended Scotch whisky around the globe. That it’s stood the test of time is a testament to the pioneering spirit and the skills of the House of Walker.
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